Rafter T Vision
The Vision Rafter T Ranch Company
Rafter T Ranch Co. is not just another tack brand.
Terri Lynn’s vision for Rafter T Ranch Co. is to create and sell beautifully crafted tack and accessories that not only keep up with the trends of today but also set new trends for tomorrow. This is something she has experience in and enjoys. On a more personal level, she envisions Rafter T creating a path for which women and young girls can follow to build their self-esteem, release anxieties and feel empowered to do whatever it is they are willing to try. The RafterT brand is shaped to look like an arrow. This is not by coincidence; it is intended to represent the direction to which we must aim to travel. Arrows only shoot one way. The Rafter T brand is made to symbolize the notion of don’t look back…Just launch forward and do your best and overcome all obstacles placed in your path.
The RafterT Ranch Co. culture is based on a strong sense of family and traditional values. Terri Lynn lives on a horse and cattle ranch in Parker County alongside of her best friend and husband. Her two boys remain her most proud accomplishments and her new extended family of children and grandchildren motivate her each day to stay focused and on course. Her days consist of waking up early, working hard and then winding down to spend quality time with loved ones. Whether it’s working the cows or enjoying a family feast, the memories made each day are never taken for granted.
Rafter T not only provides the highest quality tack and accessories, it also conveys a message of encouragement to everyone that touches it. “We all need daily reminders to live happily, fulfilled and grateful” explains Terri Lynn. “We should be proud of who God made us to be, and no one should ever be allowed to steal your shine”. This message will be promoted through all of the marketing material such as banners and hangtags that accompany the Rafter T line in stores across the country. Terri Lynn believes that by promoting this message along side of her uniquely designed tack and accessories, it is a sure way to remind her customers to wake up each morning with a grateful heart, and to be proud of who and where they are today.
We trust you will appreciate the quality materials and craftsmanship built into every Rafter T product and that you will also enjoy walking along this journey with us. The initial collections designed solely by TerriLynn are a reflection of her vision and message.